Sometimes The Embers Are Better Than The

At The Time We’re Stuck In It, Like Hostages Locked In A Turkish Bath, High School Seems The Most Serious Business In The World To Just About All Of Us. It’s Not Until The Second Or Third Class Reunion That We Start Realizing How Absurd The Whole Thing Was.

Every Book You Pick Up Has Its Own Lesson Or Lessons, And Quite Often The Bad Books Have More To Teach Than The Good Ones.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

He Removed His Unvaluable Valuables And Dumped His Shirt, Pants, And Skivvies Into A Letter Slot.

You Cannot Friend A Hawk, They Said, Unless You Are A Hawk Yourself, Alone And Only A Sojourner In The Land, Without Friends Or The Need Of Them.