Siri Has Proven To Us That People

We're Very Simple People At Apple. We Focus On Making The World's Best Products And Enriching People's Lives.

A Great Product Isn't Just A Collection Of Features. It's How It All Works Together.

There’s Something Very Dangerous Happening In States Across The Country. A Wave Of Legislation, Introduced In More Than Two Dozen States, Would Allow People To Discriminate Against Their Neighbors.

Our Competition Is Different. They're Confused. They Chased After Netbooks. Now They're Trying To Make Pcs Into Tablets And Tablets Into Pcs. Who Knows What They'll Do Next?

My Business Is Not Reading Your Messages. I Don't Have A Business Doing That. And It's Against My Values To Do That. I Don't Want To Read Your Private Stuff.