Simplicity Is About Subtracting The Obvious And

A Book Is A Human-powered Film Projector (complete With Feature Film) That Advances At A Speed Fully Customized To The Viewer's Mood Or Fancy. This Rare Harmony Between Object And User Arises From The Minimal Skills Required To Manipulate A Bound Sequence Of Pages. Each Piece Of Paper Embodies A Corresponding Instant Of Time Which Remains Frozen Until Liberated By The Act Of Turning A Page.

The Best Designers In The World All Squint When They Look At Something. They Squint To See The Forest From The Trees - To Find The Right Balance. Squint At The World. You Will See More, By Seeing Less.

If There Were A Prerequisite For The Future Successful Digital Creative, It Would Be The Passion For Discovery.

Organization Makes A System Of Many Appear Fewer.

I Don't Like Creating Software Anymore. It's Too Exact. It's Like Karate; There's No Room For Error.