Shoes Are Real. Money Is An End

The "non-profit" Institution Neither Supplies Goods Or Services Not Controls. Its "product" Is Neither A Pair Of Shoes Nor An Effective Regulation. Its Product Is A Changed Human Being. The Non-profit Institutions Are Human-change Agents. Their "product" Is A Cured Patient, A Child That Learns, A Young Man Or Woman Grown Into A Self-respecting Adult; A Changed Human Life Altogether.

Innovation Opportunities Do Not Come With The Tempest But With The Rustling Of The Breeze.

Most Innovators Are Successful To The Extent To Which They Define Risks And Confine Them.

Business, That's Easily Defined - It's Other People's Money.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.