Shoes Are Real. Money Is An End

Quality In A Product Or Service Is Not What The Supplier Puts In. It Is What The Customer Gets Out And Is Willing To Pay For. A Product Is Not Quality Because It Is Hard To Make And Costs A Lot Of Money, As Manufacturers Typically Believe. This Is Incompetence. Customers Pay Only For What Is Of Use To Them And Gives Them Value. Nothing Else Constitutes Quality.

The Rule Should Be To Minimize The Need For People To Get Together To Accomplish Anything.

If A Government Commission Had Worked On The Horse, You Would Have The First Horse That Could Operate Its Knee Joint In Both Directions. The Trouble Is It Couldn't Have Stood Up.

If General Perception Changes From Seeing The Glass As 'half-full' To Seeing It As 'half Empty' There Are Major Innovative Opportunities.

The Company Is Not And Must Never Claim To Be Home, Family, Religion, Life Or Fate For The Individual. It Must Never Interfere In His Private Life Or His Citizenship. He Is Tied To The Company Through A Voluntary And Cancellable Employment Contract, Not Through Some Mystical Or Indissoluble Bond.