Shame Must Be Accepted To Be Effective.

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.

Living And Breathing An Authentic Story Is The Best Way To Survive In A Conversation-rich World.

People Are Not Afraid Of Failure, They're Afraid Of Blame.

And It Turns Out That Tribes, Not Money, Not Factories, That Can Change Our World, That Can Change Politics, That Can Align Large Numbers Of People. Not Because You Force Them To Do Something Against Their Will. But Because They Wanted To Connect.

Authenticy In Marketing Is Telling A Story People Want To Hear.