Seek To Understand Rather Than Be Understood.

While You Can Think In Terms Of Efficiency In Dealing With Time, A Principle-centered Person Thinks In Terms Of Effectiveness In Dealing With People.

Effective Leadership Is The Only Competitive Advantage That Will Endure. That's Because Leadership Has Two Sides- What A Person Is Character And What A Person Does- Competence.

People Who End Up With The Good Jobs Are The Proactive Ones Who Are Solutions To Problems, Not Problems Themselves, Who Seize The Initiative To Do Whatever Is Necessary To Get The Job Done.

Just As The Education Of Nerve And Sinew Is Vital To The Excellent Athlete And Education Of The Mind Is Vital To The Scholar, Education Of The Conscience Is Vital To The Truly Proactive, Highly Effective Person. Training And Educating The Conscience, However, Requires Even Greater Concentration, More Balanced Discipline, More Consistently Honest Living. It Requires Regular Feasting On Inspiring Literature, Thinking Noble Thoughts And, Above All, Living In Harmony With Its Still Small Voice.

When The Trust Is High, You Get The Trust Dividend. Investors Invest In Brands People Trust. Consumers Buy More From Companies They Trust, They Spend More With Companies They Trust, They Recommend Companies They Trust, And They Give Companies They Trust The Benefit Of The Doubt When Things Go Wrong.