See, What We Were Going To Do

The Magazine Was Being Started By A Company That Had No Experience In Business Magazine Publishing. It Was A Little Difficult To Get People To Sort Of Buy Into It And To Join The Staff, But We Did.

The Collective Energy Of Everyone Is What Really Made Business 2.0 Exciting.

There Certainly Was A Lot Of Potential In The Air For Doing A Magazine Which Focused On The Way Business, In Particular, Was Being Transformed By The Internet.

See, What We Were Going To Do Was Say, The Internet Is This Great Business Strategy Tool.

You Have To Remember A Lot Of Business Is Very Cyclical.