Remember The To-do List But Don't Forget

What We Are Trying To Do At Virgin Is Not To Have One Enormous Company In One Sector Under One Banner, But To Have Two Hundred Or Even Three Hundred Separate Companies. Each Company Can Stand On Its Own Feet And, In That Way, Although We've Got A Brand That Links Them, If We Were To Have Another Tragedy Such As That Of 11 September - Which Hurt The Airline Industry - It Would Not Bring The Whole Group Crashing Down.

Seek Out Strategic Alliances; They Are Essential To Growth And Provide Resistance To Bigger Competition.

The Earth Cannot Wait 60 Years. I Want A Future For My Children And My Children's Children. The Clock Is Ticking.

It Isn't Effective Or Productive To Force Your Employees To Do Anything. Choice Empowers People And Makes For A More Content Workforce.

I Think You Should Do In Life What You Think You'll Make A Real Difference At. And Generally, As A Businessperson, You Do Things You Don't Really Have Experience In.