Relevance Is A Search Engine's Holy Grail.

Many People Bypass Search Engines Altogether And Still Find What They're Looking For Online. These Internet Surfers Are Using Direct Navigation.

The Internet Produces New Business Models And Also Reinvents Traditional Business Models.

Traditional Horizontal Search Engines Cannot Always Identify The Target Audience, Niche Or Vertical Industry Of A Page Or Site. Vertical Search Engines Address This Issue By The Nature Of Their Design. They Identify Sites According To More Specific Criteria And Sometimes Even By Human Input.

There's Chaos Out There And Chaos Means Opportunity.

The Number Of Small Businesses In The United States Totals About 25 Million. Because Most Of These Have A Local Trading Territory, Relatively Few Advertise Online. Online Advertising Reaches The Masses Of The Internet World, Whether They Are Local Or Not.