Relationships Are The Key Element To Press

The More Pr Buzzwords You Include In Your Press Release, The Less Likely I Am To Write You Up

Google Has Placed Its Faith In Data, While Apple Worships The Power Of Design. This Dichotomy Made The Two Companies Complementary. Apple Would Ship The Phones And Computers, While Google Would Provide Maps, Search, Youtube, And Other Web Tools That Made The Devices More Useful.

Start With Local Press First. Start With People You Know. Don't Pitch Every Journalist.

Trending Topics Helped Make Twitter A More Relevant Metric Of What The World Was Talking About At Any Given Moment. Google Has Worked For Years In The Space, Most Notably With Google Trends And Hot Searches, But Google+ Offers The Search Giant The Ability To See What Is Truly Trending In Real Time.

Difficult Situations Require Compassion, Level-headedness & The Empathy To See Issues From Somebody Else's Perspective.