Relationships Are The Key Element To Press

There Was More Data Transmitted Over The Internet In 2010 Than The Entire History Of The Internet Through 2009.

Trending Topics Helped Make Twitter A More Relevant Metric Of What The World Was Talking About At Any Given Moment. Google Has Worked For Years In The Space, Most Notably With Google Trends And Hot Searches, But Google+ Offers The Search Giant The Ability To See What Is Truly Trending In Real Time.

More And More, The Things We Do In Real Life Will End Up As Facebook Posts. And While We May Be Consoled By The Fact That Most Of This Stuff Is Being Posted Just To Our Friends, It Only Takes One Friend To Share That Information With His Or Her Friends To Start A Viral Chain.

Start With Local Press First. Start With People You Know. Don't Pitch Every Journalist.

Starting A Company Is A Cause, Not A Job. Once It Becomes A Job, That's When You Lose