Really Great Design Is Hard. Good Is

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

Simplicity Is Not The Absence Of Clutter.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

It's Very Easy To Make Something That Is New. So We Are Trying To Make Things That Are Better.

What We Don't Include Is As Important As What We Do Include.