Reading Is The Creative Center Of A

The Woman Had Looked Into The Abyss And Then Walked Out Across It.

The Dream Might Have Been More Than A Dream. It Was As If A Door In The Wall Of Reality Had Come Ajar... And Now All Sorts Of Unwelcome Things Were Flying Through.

God Doesn't Bribe, Child. He Just Makes A Sign And Lets People Take It As They Will.

Let's Get One Thing Clear Right Now, Shall We? There Is No Idea Dump, No Story Central, No Island Of The Buried Bestsellers; Good Story Ideas Seem To Come Quite Literally From Nowhere, Sailing At You Right Out Of The Empty Sky: Two Previously Unrelated Ideas Come Together And Make Something New Under The Sun. Your Job Isn't To Find These Ideas But To Recognize Them When They Show Up.

The Only Leverage The Manufacturer Can Apply To The Retailer Is His Relationship With The Consumer. And The Main Element In Profit Growth Is Going To Have To Lie In Making His Brand More Valuable To The Retailer, Through Its Being More Valuable To The Consumer. And That Means His Brand Must Be Unique, It Must Have No Adequate Direct Substitutes - Because It Is In This, After All, That Value Lies.