Progress Is More Important Than Perfection.

What Is A Company That Believes In Good, Clean Family Entertainment Doing Making R-rated Pictures.

I Put Messages Out There That Start With Why And They Talk About What I Believe. They Go On To Demonstrate And Give Examples. If It Resonates With Others, Those With Whom It Resonates Will Share It With Their Friends And Say, "this Inspired Me. You Should Watch It. You Should Read This."

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

The Only Way To 'find Out If It Will Work Out' Is To Do It.

People Will Do As They Are Told By Someone Who Outranks Them, But They Will Only Follow Someone They Believe In.