Products That Are Remarkable Get Talked About.

It's Rare To Find A Consistently Creative Or Insightful Person Who Is Also An Angry Person. They Can't Occupy The Same Space, And If Your Anger Moves In, Generosity And Creativity Often Move Out. It's Difficult To Use Revenge Or Animus To Fuel Great Work.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

Be With The Ones You Love (and The Ones That Love You.) Ignore Everyone Else.

Black Friday Is A Media Trap, An Orchestrated Mass Hallucination Based On Herd Dynamics And The Media Cycle.

The Secret Of Getting On The Shortlist Is Doing Your Best Work Fearlessly For A Long Time Before You Get On The List.