Philosophy, As The Modern World Knows It,

No One In This World, So Far As I Know--and I Have Searched The Records For Years, And Employed Agents To Help Me--has Ever Lost Money By Underestimating The Intelligence Of The Great Masses Of The Plain People. Nor Has Any One Ever Lost Public Office Thereby. The Mistake That Is Made Always Runs The Other Way. Because The Plain People Are Able To Speak And Understand, And Even, In Many Cases, To Read And Write, It Is Assumed That They Have Ideas In Their Heads, And An Appetite For More. This Assumption Is Folly. They Dislike Ideas, For Ideas Make Them Uncomfortable.

Two Simple Principles Lie At The Bottom Of The Whole Matter, And They May Be Precipitated Into Two Rules. The First Is That, When There Is A Choice, The Milder Drink Is Always The Better-not Merely The Safer But The Better. The Second Is That No Really Enlightened Drinker Ever Takes A Drink At A Time When He Has Any Work To Do. There Is, Of Course, More To It Than This; But These Are Sufficient For The Beginner, And Even The Virtuoso Never Outgrows Them.

The Real Charm Of The United States Is That It Is The Only Comic Country Ever Heard Of.

War Is The Only Sport Which Is Genuinely Amusing. And It Is The Only Sport Which Has Any Intelligible Use.

The Older I Get The More I Admire And Crave Competence, Just Simple Competence, In Any Field From Adultery To Zoology.