Performance Is An Act Of Faith.

In Our Long And Obsessive Passion For Youth, We Have - More Than Any Other Modern Society - Avoided Direct Approach To Age And To Dying By Denying Them In Word, In Fact, And - Above All - In Worth.

Know The Difference Between Giant And Jumbo? Between Two-ounce And A Big Two-ounce? Between A Quart And A Full Quart? What's A Tall 24-inch? What Does Extra Long Mean? Who's Kidding Who?

I Don't Think The Advertisers Have Any Real Idea Of Their Power Not Only To Reflect But To Mould Society.

I Would Call An Intellectual One Whose Instrument Of Work - His Mind - Is Also His Major Source Of Pleasure; A Man Whose Entertainment Is His Intelligence.

Minds Are Cluttered From The Age Of Six With The Values Of Others-values Which Bear Little Relation To Their Own Private Capacities, Needs And Desires.