People Need Bhags - Big Hairy Audacious

People Are Not Your Most Important Asset....the Right People Are.

All Companies Have A Culture, Some Companies Have Discipline, But Few Companies Have A Culture Of Discipline. When You Have Disciplined People, You Don't Need Hierarchy. When You Have Disciplined Thought, You Don't Need Bureaucracy. When You Have Disciplined Action, You Don' T Need Excessive Controls. When You Combine A Culture Of Discipline With An Ethic Of Entrepreneurship, You Get The Magical Alchemy Of Great Performance.

Don't Be Interesting - Be Interested.

Those Who Turn Good Organizations Into Great Organizations Are Motivated By A Deep Creative Urge And An Inner Compulsion For Sheer Unadulterated Excellence For Its Own Sake.

A Visionary Company Doesn't Simply Balance Between Idealism And Profitability: It Seeks To Be Highly Idealistic And Highly Profitable.