People Need Bhags - Big Hairy Audacious

A Visionary Company Doesn't Simply Balance Between Idealism And Profitability: It Seeks To Be Highly Idealistic And Highly Profitable. A Visionary Company Doesn't Simply Balance Between Preserving A Tightly Held Core Ideology And Stimulating Vigorous Change And Movement; It Does Both To An Extreme.

There Is A Sense Of Exhilaration That Comes From Facing Head-on The Hard Truths And Saying, "we Will Never Give Up. We Will Never Capitulate. It Might Take A Long Time, But We Will Find A Way To Prevail."

You Absolutely Must Have The Discipline Not To Hire Until You Find The Right People.

Good-to-great Companies Set Their Goals And Strategies Based On Understanding; Comparison Companies Set Their Goals And Strategies Based On Bravado.

If Your Company Disappeared, Would It Leave A Gaping Hole That Could Not Easily Be Filled By Any Other Enterprise On The Planet?