People Are Willing To Work Free, And

Take A Brilliant, Creative Social Scientist, Without Any Respect For Conventional Wisdom And You Get Ellen Langer. She Is A Fantastic Storyteller, And Counterclockwise Is A Fascinating Story About The Unexpected Ways In Which Our Minds And Bodies Are Connected.

What People Do Is They Pay The Small Loans First. Why? Because They Enjoy Making The Number Of Loans Smaller. But Of Course It Is A Very Ineffective Way To Pay Debt Down.

Dishonesty Is All About The Small Acts We Can Take And Then Think, 'no, This Not Real Cheating.' So If You Think That The Main Mechanism Is Rationalization, Then What You Come Up With, And That's What We Find, Is That We're Basically Trying To Balance Feeling Good About Ourselves.

Money Are Very Difficult To Think About. So, We Think About Money As The Opportunity Cost Of Money. So, We At Some Point Went To A Toyota Dealership And We Asked People, What Will You Not Be Able To Do In The Future If You Bought This Toyota?

The Most Difficult Thing Is To Recognize That Sometimes We Too Are Blinded By Our Own Incentives. Because We Don’t See How Our Conflicts Of Interest Work On Us.