People Are Irrational - And Predictably So.

Even The Most Analytical Thinkers Are Predictably Irrational; The Really Smart Ones Acknowledge And Address Their Irrationalities.

We're Actually Trying To Develop An Iphone App, Now That The Droid Is Out, We'll Do It For That As Well, If We Ever Learn How To Program On This Thing. But The Idea Is That To Make Money Concrete. So, You Can Do This App, And It's Not Out There, But You Can Do The App. And You Say, "i Like Vacation In The Bahamas, Shoes, Lattes, And Books." And Now, When You Are Tempted To Buy Something, That Thing Translates In Terms Of The Things You Are Interested In.

What Kind Of People Would Be Able To Rationalize Better Than Other People? Better Storytellers, Right? Creative People, Right? Because If You're Creative, You Find More Ways To Cheat And Still Yourself A Story About Why This Is Okay.

But Suppose We Are Nothing More Than The Sum Of Our First, Naive, Random Behaviors. What Then?

Imagine You Owe On Five Credit Cards, You Owe Five Debts. So Which Debt Should You Pay First? And The Answer Is Very Simple: You Should Pay The One With The Highest Interest Rate First. But That's Not What People Do.