Part Of Company Culture Is Path-dependent. It’s

I Think There Are Going To Be A Bunch Of Tablet-like Devices. It's Really A Different Product Category.

What I Want To Talk To You About Today Is The Difference Between Gifts And Choices. Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy - They’re Given After All. Choices Can Be Hard. You Can Seduce Yourself With Your Gifts If You’re Not Careful, And If You Do, It’ll Probably Be To The Detriment Of Your Choices.

You Cannot Make A Business Case That You Should Be Who You Are Not

I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.

Our Point Of View Is We Will Sell More If We Help People Make Purchasing Decisions.