Outside, Daylight Was Bleeding Slowly Toward Dusk.

The King Is In His Tower, Eating Bread And Honey. The Breakers In The Basement, Making All The Money.

This Is How A Man Looks When He's Deciding That The Risk Of Death Is Better Than The Risk Of Change.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

A Broken Spoon May Be A Fork In Disguise.

The First Real Terror Struck Him Then, And There Was Nothing Supernatural About It. It Was Only A Realization Of How Easy It Was To Trash Your Life. That Was What Was So Scary. You Just Dragged The Fan Up To Everything You Had Spent The Years Raking Together And Turned The Motherfucker On.