Our Very Living Is Selling. We Are

Business Is No Longer A Matter Of Profits Alone. Profits Must Come Through Public Confidence, And Public Confidence Is Given To Any Merchant In Proportion To The Service Which He Gives To The Public.

No Matter What His Position Or Experience In Life, There Is In Everyone More Latent Than Developed Ability; Far More Unused Than Used Power.

In Retailing, The Formula Happens To Be A Basic Liking For Human Beings, Plus Integrity, Plus Industry, Plus The Ability To See The Other Fellow's Point Of View.

The Problem With The Bronco Is To Get On And Stay On. This Is The Problem With The Golden Rule-to Understand And Apply

Honor Bespeaks Worth. Confidence Begets Trust. Service Brings Satisfaction. Cooperation Proves The Quality Of Leadership.