Our Technology Forces Us To Live Mythically

We Have To Find The Environments In Which It Will Be Possible To Live With Our New Inventions.

The Movie Stars And Matinee Idols Are Put Into The Public Domain By Photography. They Become Dreams That Money Can Buy. They Can Be Bought And Thumbed More Easily Than Public Prostitutes.

By Phonemic Trans-formation Into Visual Terms, The Alphabet Became A Universal, Abstract, Static Container Of Meaningless Sounds.

Moral Indignation Is A Technique Used To Endow The Idiot With Dignity.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.