Operational Effectiveness And Strategy Are Both Essential

A Target Should Go With Every Goal. A Target Is The Value That Defines Success.

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.

The Thing Is, Continuity Of Strategic Direction And Continuous Improvement In How You Do Things Are Absolutely Consistent With Each Other. In Fact, They're Mutually Reinforcing.

Technology Has Given Us This Wonderful Opportunity To Have Low Energy Costs. We Have To Seize That, Rather Than Keep Debating And Discussing And Fighting Over It.

There's A Fundamental Distinction Between Strategy And Operational Effectiveness.