Only Those Who Are Asleep Make No

The Ikea Spirit Is Strong And Living Reality. Simplicity In Our Behavior Gives Us Strength. Simplicity And Humbleness Characterize Us In Our Relations With Each Others, Our Suppliers And Our Customers.

People Say I Am Cheap, And I Don't Mind If They Do.

Simplicity And Common Sense Should Characterize Planning And Strategic Direction.

Simple Routine Have A Greater Impact. It Is Not Just To Cut Costs That We Avoid Luxury Hotels. We Do Not Need Fancy Cars, Posh Titles, Tailor Made Uniforms Or Other Status Symbols.

If There Is Such A Thing As Good Leadership, It Is To Give A Good Example. I Have To Do So For All The Ikea Employees.