Only The Vanquished Remember History.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

The Method Of Our Time Is To Use Not A Single But Multiple Models For Exploration.

Innovation For Holders Of Conventional Wisdom Is Not Novelty But Annihilation.

If It Works, It's Obsolete.

Typography Tended To Alter Language From A Means Of Perception And Exploration To A Portable Commodity.