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Faced With Information Overload, We Have No Alternative But Pattern-recognition.

The Media Have Substituted Themselves For The Older World.

New Media May At First Appear As Mere Codes Of Transmission For Older Achievement And Established Patterns Of Thought. But Nobody Could Make The Mistake Of Supposing That Phonetic Writing Merely Made It Possible For The Greeks To Set Down In Visual Order What They Had Though And Known Before Writing. In The Same Way Printing Made Literature Possible. It Did Not Merely Encode Literature.

The Medium, Or Process, Of Our Time - Electric Technology Is Reshaping And Restructuring Patterns Of Social Interdependence And Every Aspect Of Our Personal Life. It Is Forcing Us To Reconsider And Re-evaluate Practically Every Thought, Every Action.

The User Of The Electric Light - Or A Hammer, Or A Language, Or A Book - Is The Content. As Such, There Is A Total Metamorphosis Of The User By The Interface. It Is The Metamorphosis That I Consider The Message.