One People, One Reign, One Leader.

All Advertising, Whether It Lies In The Field Of Business Or Of Politics, Will Carry Success By Continuity And Regular Uniformity Of Application.

The Victor Will Never Be Asked If He Told The Truth.

We Can Safely Make One Prophecy: Whatever The Outcome Of This War, The British Empire Is At An End. It Has Been Mortally Wounded. The Future Of The British People Is To Die Of Hunger And Tuberculosis In Their Cursed Island.

More Than Once I Was Tormented By The Thought That If Providence Had Put Me In The Place Of The Incapable Of Criminal Incompetents Or Scoundrels In Our Propaganda Service, Our Battle With Destiny Would Have Taken A Different Turn.

Thus My Faith Grew That My Beautiful Dream For The Future Would Become Reality After All, Even Though This Might Require Long Years.