On The Set, I'm A Businessman.

[on Kendrick Lamar] The New King Of The West Coast.

I've Always Been A Student, So I Want To Learn.

I Learned How To Take Other People's Mechanisms Of Promoting Their Stuff Through Me As Opposed To Promoting My Own Stuff, As Far As Getting Snoop Devilles, Snoopdegrills, Snoop Doggy Dogg Biscuits, Snoop Dogg Record Label, Snoop Dogg Bubble Gum, Snoop Youth Football League.

The Most Important Decision I've Made In Business? The Choices Of People I Have Around Me. When I First Started I Brought Everybody With Me, My Homies From The Neighborhood, Criminals. I Just Said, 'come On Everybody, We Made It.' Then I Had To Realize We Didn't Make It. I Made It.

Nobody Cared About The Riot Until They Thought It Might Spill Into Their Nice Neighborhoods. Then They Got Scared And Called The National Guard.