Oh Wow. Oh Wow. Oh Wow.

Everyone Here Has The Sense That Right Now Is One Of Those Moments When We Are Influencing The Future.

I Think We're Having Fun. I Think Our Customers Really Like Our Products. And We're Always Trying To Do Better.

Whenever You Do Any One Thing Intensely Over A Period Of Time You Have To Give Up Other Lives You Could Be Living. You Have To Have A Real Single-minded Kind Of Tunnel Vision If You Want To Get Anything Significant Accomplished. Especially If The Desire Is Not To Be A Businessman, But To Be A Creative Person.

Details Matter, It's Worth Waiting To Get It Right.

The Cure For Apple Is Not Cost-cutting. The Cure For Apple Is To Innovate Its Way Out Of Its Current Predicament.