Nobody Writes A Book To Get Rich.

The People Who Say,"what Guarantee Do I Have?" I Walk Away. I'll Get You Later.

Tivo And Other Digital Recording Devices Have Confounded Advertisers. The Ad Industry Sees The Technology As A Threat To Their Product.

Always Plan For The Fact That No Plan Ever Goes According To Plan.

Trust Doesn't Develop From Always Doing The Right Thing. Trust Comes From Taking Responsibility When We Do The Wrong Thing.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.