Nobody Says, 'yeah, I'd Like To Set

Understanding The Mythology Of Your Partner, Your Customer And Your Audience Is Far More Important Than Watching The Instant Replay Of What Actually Happened.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Great Innovations, Powerful Interactions And Real Art Are Often Produced By Someone In A State Of Wonder. Looking Around With Stars In Your Eyes And Amazement At The Tools That Are Available To You Can Inspire Generosity And Creativity And Connection

Data Is Not Useful Until It Becomes Information.

Sooner Or Later, Many Idealists Transform Themselves Into Disheartened Realists Who Mistakenly Believe That Giving Up Is The Same Thing As Being Realistic.