No One Is As Smart As All

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

When The Legacy You Leave Behind Lasts For Hours, Days Or A Lifetime, You Matter.

I Think That The Economics Of Book Publishing Favor Hits With Long Book Runs. You Make All Your Money On The Last Bunch Of Books, Not The First.

Great Marketers Don't Make Stuff. They Make Meaning.