No Failure Means No Risk, Which Means

Smiling Can Be A Competitive Advantage. It Makes Everyone Feel Better And Every Situation Brighter.

Brave People Don't Live Forever, But Cautious People Don't Live At All.

So I Became A Publisher By Mistake - Well, Not Quite By Mistake, Because I Wanted To Be An Editor But I Had To Make Sure The Magazine Would Survive. The Point Is This: Most Businesses Fail, So If You're Going To Succeed, It Has To Be About More Than Making Money.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.

One Night, I Was Chatting With A Group Of 16-year-old Girls Over A Few Drinks About A Name For The Record Store ... A Bunch Of Ideas Were Bounced Around, Then, As We Were All New To Business, Someone Suggested Virgin. It Smacked Of New And Fresh And At The Time The Word Was Still Slightly Risqué, So, Thinking It Would Be An Attention-grabber, We Went With It.