No Failure Means No Risk, Which Means

Publicity Is Absolutely Critical. A Good Pr Story Is Infinitely More Effective Than A Front Page Ad.

Communicate Your Passion Clearly, Concisely And With Genuine Conviction.

I Never Get The Accountants In Before I Start Up A Business. It's Done On Gut Feeling, Especially If I Can See That They Are Taking The Mickey Out Of The Consumer.

It Is Only By Being Bold That You Get Anywhere. If You Are A Risk-taker, Then The Art Is To Protect The Downside.

Everyone Needs Something To Aim For. You Can Call It A Challenge, Or You Can Call It A Goal. It Is What Makes Us Human. It Was Challenges That Took Us From Being Cavemen To Reaching For The Stars.