Never Fall In Love With An Idea.

If You Can Properly Define The Problem, Then You've Already Defined The Solution As Well.

A Book Cover Is A Distillation. It Is A Haiku Of The Story.

Life Is A Life-long Assignment That Must Be Constantly Analyzed, Clarified, Figured Out, And Responded To Appropriately.

Design Is A Response To A Specific Problem. You Are Given A Problem To Solve, And Then You Let The Problem Itself Tell You What Your Solution Is.

Never Fall In Love With An Idea. They're Whores: If The One You're With Isn't Doing The Job, There's Always, Always, Always Another.