My Sweet Spot Is Figuring Out How

The Best Ideas Lose Their Owners And Take On Lives Of Their Own.

I've Been In Navigation Systems, Robotics, Restaurants, Communications Systems, Touch Screens, And Now I'm Back In Games. I Like To Say I Have Five-year A.d.d.

I Founded Atari In My Garage In Santa Clara While At Stanford. When I Was In School, I Took A Lot Of Business Classes. I Was Really Fascinated By Economics. You End Up Having To Be A Marketeer, Finance Maven And A Little Bit Of A Technologist In Order To Get A Business Going.

Everybody Copied Atari Products. So We Started Messing With Them And It Was Fun. We Bought Enough Chips That We Could Get Them Mislabeled. So We Bankrupted At Least Two Companies Which Copied Our Boards, And Bought All The Parts But They Were The Wrong Parts, So They're Sitting On All This Inventory They Can't Sell Because The Games Don't Work.

Today, Companies Have To Radically Revolutionize Themselves Every Few Years Just To Stay Relevant. That's Because Technology And The Internet Have Transformed The Business Landscape Forever. The Fast-paced Digital Age Has Accelerated The Need For Companies To Become Agile.