My Passionate Belief Is That Business Can

You Educate People, Especially Young People, By Stirring Their Passions, So You Take Every Opportunity To Grab The Imagination Of Your Employees, You Get Them To Feel They Are Doing Something Important, That They Are Not A Lone Voice, That They Are The Most Powerful And Potent People On The Planet.

We Are Honest About Our Methods And Our Mistakes. We Are Not Perfect - It Isn't Possible To Be Perfect - But We Are Trying To Go In The Right Direction And In Those Circumstances, It's Best Not To Mystify What We Are Trying To Do.

To Run This Business ... You Need ... Optimism, Humanism, Enthusiasm, Intuition, Curiosity, Love, Humour, Magic And Fun, And That Secret Ingredient-euph Oria.

I Want To Define Success By Redefining It. For Me It Isn't That Solely Mythical Definition - Glamour, Allure, Power Of Wealth, And The Privilege From Care. Any Definition Of Success Should Be Personal Because It's So Transitory. It's About Shaping My Own Destiny.

We Communicate With Passion And Passion Persuades.