Monotony Collapses Time. Novelty Unfolds It.

Now More Than Ever, As The Role Of Memory In Our Culture Erodes At A Faster Pace Than Ever Before, We Need To Cultivate Our Ability To Remember. Our Memories Make Us Who We Are. They Are The Seat Of Our Values And Source Of Our Character. Competing To See Who Can Memorize More Pages Of Poetry Might Seem Beside The Point, But It's About Taking A Stand Against Forgetfulness, And Embracing Primal Capacities From Which Too Many Of Us Have Became Estrangedmemory Training Is Not Just For The Sake Of Performing Party Tricks; It's About Nurturing Something Profoundly And Essentially Human.

Experts Step Outside Their Comfort Zone And Study Themselves Failing.

Evolution Has Programmed Our Brains To Find Two Things Particularly Interesting, And Therefore Memorable: Jokes And Sex - And Especially, It Seems, Jokes About Sex.

Since At Least The Middle Ages, Philosophers And Philologists Have Dreamed Of Curing Natural Languages Of Their Flaws By Constructing Entirely New Idioms According To Orderly, Logical Principles.

What Makes Things Memorable Is That They Are Meaningful, Significant, Colorful.