Mistakes Are Nothing To Be Ashamed Of.

The Key Thing About Me Is That I'm Really Not Very Interesting.

Art Can Help A Town By Attracting A Certain Bohemian Population That Adds Life To The Bars, Character To The Streets And A Buzz To The Name. Employers May Then Follow. But Art Can't Do Much If Every Town Does It. There Aren't Enough Bohemians.

Put Simply, Behavioural Economics Argues That Human Beings' Decision-taking Is Guided By The Evolutionary Baggage Which We Bring With Us To The Present Day. Evolution Has Made Us Rational To A Point, But Not Perfectly So. It Has Given Us Emotions, For Example, Which Programme Us To Override Our Rational Brain And Act More Instinctively.

One Of The Key Problems Is That The Germans Know What They Do Because Everywhere They Go There's A 'made In Germany' Label On It - They Can Feel Proud Of Volkswagens And Audis And Mercedes.

Britain, However, Has Ended Up Specializing In The Ones You Don't See As Much Of: Defense Aerospace, Making Drive Shafts For Cars, Pills And Drugs, Designing Chips That Go Into 94 Percent Of The World's Mobile Phones.