Marketing That Works Is Marketing That People

We See What We Believe, Not The Other Way Around.

While Someone Can Attempt To Shame You, Shame Must Also Be Accepted To Be Effective. We Can't Make You Feel Shame Without Your Participation.

Creating Ideas That Spread And Connecting The Disconnected Are The Two Pillars Of Our New Society, And Both Of Them Require The Posture Of The Artist

The Easiest Thing Is To React. The Second Easiest Thing Is To Respond. But The Hardest Thing Is To Initiate. – When People Ask You To Tell Them What To Do, Resist.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.