Marketing That Works Is Marketing That People

Relying Too Much On Proof Distracts You From The Real Mission–which Is Emotional Connection.

If You Become So Frightened Of Realities That Are Not Your Own, If You Take Upon Yourselves Tragedies That Do Not Exist In Your Reality, In Your Moment, Then You Weaken Your Position And Weaken The Position, Of Those You Think You Are Helping. You Look About You And You See Only Hopelessness And Helplessness. You Organize Your Reality According To The Tragedies Of The Newspapers!

It Doesn't Matter If You're Right, It Matters If You Are Understood.

Don’t Try To Make A Product For Everybody, Because That Is A Product For Nobody.

Hope Without A Strategy Doesn’t Generate Leadership. Leadership Comes When Your Hope And Your Optimism Are Matched With A Concrete Vision Of The Future And A Way To Get There. People Won’t Follow You If They Don’t Believe You Can Get To Where You Say You’re Going.