Marketing That Works Is Marketing That People

If Your Team Is Filled With People Who Work For The Company, You'll Soon Be Defeated By Tribes Of People Who Work For A Cause.

Knowing What To Do Is Very, Very Different Than Actually Doing It.

Marketing By Interrupting People Isn’t Cost-effective Anymore. You Can’t Afford To Seek Out People And Send Them Unwanted Marketing Messages, In Large Groups, And Hope That Some Will Send You Money. Instead, The Future Belongs To Marketers Who Establish A Foundation And Process Where Interested People Can Market To Each Other. Ignite Consumer Networks And Then Get Out Of The Way And Let Them Talk.

Don't Worry About Your Stuff. Worry About Making Meaning Instead.

Cosmo Girl With A Passion For Fashion And A Magic Flask.