Marketing Management Is Now Tribal Leadership.

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

The Easiest Way To Thrive As An Outlier Is To Avoid Being One. At Least Among Your Most Treasured Peers. Surround Yourself With People In At Least As Much Of A Hurry, At Least As Inquisitive, At Least As Focused As You Are.

Who Gets To Decide What You Want?

Just About Every Great, Brave Or Beautiful Thing In Our Culture Was Created By Someone Who Didn't Do It For Money.

We're Better In The Rearview Mirror Than We Are At Predicting - 'cause You're Never Going To Be Right Every Time. You Can Handicap It. You Can Point To Certain Elements That Make It Work, And Many Of Those Elements Come Straight Out Of Epidemiology, Right?