Marketing Management Is Now Tribal Leadership.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

You Have Everything You Need To Build Something Far Bigger Than Yourself.

People Are Not Afraid Of Failure, They're Afraid Of Blame.

The World Is Begging For You To Lead.

Here's The Fascinating Part, Call It The Golden Shoulder: We Have No Idea In Advance Who The Great Contributors Are Going To Be. We Know That There's A Huge Cohort Of People Struggling Outside The Boundaries Of The Curated, Selected Few, But We Don't Know Who They Are.