Marketing Management Is Now Tribal Leadership.

Good Marketers Tell A Story.

If Failure Is Not An Option, Neither Is Success. Innovation Is Just Repeated Failure Till You Come Up With Something That Works.

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

No Niche Is Too Small If It's Yours.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.