Marketing Management Is Now Tribal Leadership.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.

Believe That Giving Up Is The Same Thing As Being Realistic.

How Often Do Our Heroes Stand Still? It's Hard To Imagine Spock And Kirk Landing On A Planet And Just Relaxing For A Month Or Two. Just Hanging Out Has Nothing To Do With Boldly Going Where No One Has Gone Before. What Makes Us Different From Every Other Creature Is That We Go Places, Places We've Not Gone Before. We Do It Willingly, And Often. What Makes Our Work And Our Life Interesting Is Discovery, Surprise, And The Risk Of Exploration.

Solving Problems—actually Solving Them, Not Just Claiming You Do—solving Perceived, Urgent Problems, Is A Surefire Way To Get The World To Beat A Path To Your Door.

It Turns Out That The People Who Like Their Jobs The Most Are Also The Ones Who Are Doing The Best Work, Making The Greatest Impact, And Changing The Most.