Marketing Is The Way Your People Answer

Surprise And Differentiation Have Far More Impact Than Noise Does.

When We Think About What Might Go Wrong, We're More Likely To Design Something That Goes Right.

Today, Not Starting Is Far, Far Worse Than Being Wrong. If You Start, You've Got A Shot At Evolving And Adjusting To Turn Your Wrong Into A Right. But If You Don't Start, You Never Get A Chance.

No One Has Ever Built A Statue To A Critic, It's True. On The Other Hand, It's Only The People With Statues That Get Pooped On By Birds Flying By.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.