Marketing Is The Distinguishing, Unique Function Of

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.

What Is The Major Problem? It Is Fundamentally The Confusion Between Effectiveness And Efficiency That Stands Between Doing The Right Things And Doing Things Right. There Is Surely Nothing Quite So Useless As Doing With Great Efficiency What Should Not Be Done At All.

"the Area In Which The Executive First Encounters The Challenge Of Strength Is In Staffing. The Effective Executive Fills Positions And Promotes On The Basis Of What A Man Can Do. He Does Not Make Staffing Decisions To Minimize Weaknesses But To Maximize Strength."

You Can Either Take Action, Or You Can Hang Back And Hope For A Miracle. Miracles Are Great, But They Are So Unpredictable.

Few Companies That Installed Computers To Reduce The Employment Of Clerks Have Realized Their Expectations... They Now Need More, And More Expensive Clerks Even Though They Call Them 'operators' Or 'programmers.'