Marketing Is The Distinguishing, Unique Function Of

The Best Way To Predict The Future Is To Create It.

One Does Not "manage" People. The Task Is To Lead People.

To Satisfy The Customer Is The Mission And Purpose Of Every Business.

Leadership Is Lifting A Person's Vision To High Sights, The Raising Of A Person's Performance To A Higher Standard, The Building Of A Personality Beyond Its Normal Limitations.

Objectives Can Be Compared To A Compass Bearing By Which A Ship Navigates. A Compass Bearing Is Firm, But In Actual Navigation, A Ship May Veer Off Its Course For Many Miles. Without A Compass Bearing, A Ship Would Neither Find Its Port Nor Be Able To Estimate The Time Required To Get There.