Marketing Is No Longer About The Stuff

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.

Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead.

Fear Is The Workout We Give Ourselves Imagining What Will Happen If Things Don't Work Out. . . . Worry Is Our Effort To Imagine Every Possible Way To Avoid The Outcome That Is Causing Us Fear, And Failing That, To Survive The Thing That We Fear If It Comes To Fruition.

Solving Problems—actually Solving Them, Not Just Claiming You Do—solving Perceived, Urgent Problems, Is A Surefire Way To Get The World To Beat A Path To Your Door.

Marketing Is The Art Of Seeing (and Then Creating) What Might Be Interesting To More Than Our Friends