Management Is, Above All, A Practice Where

While Hard Data May Inform The Intellect, It Is Largely Soft Data That Generates Wisdom.

Strategy Is A Pattern In A Stream Of Decisions

I Describe Management As Arts, Crafts And Science. It Is A Practice That Draws On Arts, Craft And Science And There Is A Lot Of Craft - Meaning Experience - There Is A Certain Amount Of Craft Meaning Insight, Creativity And Vision, And There Is The Use Of Science, Technique Or Analysis.

Theory Is A Dirty Word In Some Managerial Quarters. That Is Rather Curious, Because All Of Us, Managers Especially, Can No More Get Along Without Theories Than Libraries Can Get Along Without Catalogs And For The Same Reason: Theories Help Us Make Sense Of Incoming Information.

Strategy Is Not The Consequence Of Planning, But The Opposite: Its Starting Point.