Making Something Simple Is Very Difficult.

Anything You're Interested In The World Whether It Be Charlie Rose Or Jetblue Or A Public Figure Or Your Local Coffee Shop, They're On Twitter And Broadcasting What Is Interesting To Them.

Im Is Interesting Because You Look At Your Buddy List And, At A Glance, See What Your Friends Are Listening To, What They're Working On, What They're Doing. The Problem Was That You Were Bound To The Computer Keyboard.

From A Product Standpoint, We Want Every Touch Point To Feel Magical. It Inspires Trust.

I Fell In Love With Flora Of All Types, Especially Ferns. Loved The Sparse Structure And Repetition Of Shape - Almost Fractal.

You Don't Have To Start From Scratch To Have A Massive Impact On The World.