Make It Like A Sunflower.

Everyone Here Has The Sense That Right Now Is One Of Those Moments When We Are Influencing The Future.

A Lot Of Time, People Don't Do Great Things Becoz' Great Things Really Aren't Expected Of Them.

It Doesn’t Make Sense To Hire Smart People And Tell Them What To Do; We Hire Smart People So They Can Tell Us What To Do.

Being The Richest Man In The Cemetery Doesn't Matter To Me.

Each Year Has Been So Robust With Problems And Successes And Learning Experiences And Human Experienes That A Year Is A Lifetime At Apple. So This Has Been Ten Lifetimes.