Looking Back On My Own Career, I've

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

The Most Powerful Sign Is That Your Work No Longer Enchants You - It's Not Deep, Delightful, And Mutually Satisfying. When This Happens, It May Be Time To Look For New Challenges.

The Real Question Is Who Will Innovate.

If You're An Entrepreneur And You Think That The President Makes A Difference To Your Business, You Should Stay At Your Current Job.

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.