Look For Companies With High Profit Margins.

Never Invest In A Business You Don't Understand.

You Don't Need To Be An Expert In Order To Achieve Satisfactory Investment Returns. But If You Aren't, You Must Recognize Your Limitations And Follow A Course Certain To Work Reasonably Well. Keep Things Simple And Don't Swing For The Fences.

Honesty Is A Very Expensive Gift, Don't Expect It From Cheap People.

It's The Deleveraging That's Going On Right Now That Has Caused The Credit Crisis.

Anything Can Happen In Stock Markets And You Ought To Conduct Your Affairs So That If The Most Extraordinary Events Happen, That You're Still Around To Play The Next Day.