Life Can Be Much Broader. You Can

School Was Pretty Hard For Me At The Beginning.

Innovation Is Saying 'no' To 1,000 Things.

The Macintosh Was Supposed To Be The Computer For People That Just Wanted To Use A Computer Without Having To Learn How To Use One.

When I Hire Somebody Really Senior, Competence Is The Ante. They Have To Be Really Smart. But The Real Issue For Me Is, Are They Going To Fall In Love With Apple? Because If They Fall In Love With Apple, Everything Else Will Take Care Of Itself. They'll Want To Do What's Best For Apple, Not What's Best For Them, What's Best For Steve, Or Anybody Else.

You've Got To Start With The Customer Experience And Work Backwards To The Technology. You Can't Start With The Technology And Try To Figure Out Where You're Going To Sell It.